“All clear” messaging might sometimes be forgotten when severe weather clears an area. People simply might not be sure until you tell them.
Dr. Jeanette Sutton, Associate Professor, College of Emergency Preparedness, Homeland Security and Cybersecurity, Emergency Management and Homeland Security, tells us how research on proper hazard messaging for a ballistic missile warning, and an earthquake, can inform “all clear” messaging during severe weather.
It comes down to users asking, “Am I safe?”
In this final clip from Wx Insights – Heading For Me, Kim Klockow-McClain, Research Scientist and Team Lead of the Behavioral Insights Group at the National Severe Storms Laboratory, discusses leveraging mini-distributors, and some risk psychology. Important tools that weather communicators can use.
There is an important distinction between telling people what to do during severe weather, and giving them information that enables them to make their own decisions.
In this clip from Wx Insights – Heading For Me, Kim Klockow-McClain discusses giving users location information that allows them to decide what to do.
Weather communications research from Kim Klockow-McClain, Research Scientist and Team Lead of the Behavioral Insights Group at the National Severe Storms Laboratory, details information about radar loops versus still images. This clip explains how users are looking to infer trajectory and will seek out a radar loop in favor of a still image. Find the full episode at wxinsights.com.
Research has shown that people will start to personalize a severe weather risk once a threat is about 10-15 minutes and/or about 10 miles away from them.
Here is another clip from our conversation with Kim Klockow-McClain, Research Scientist and Team Lead of the Behavioral Insights Group at the National Severe Storms Laboratory.
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