“…it’s really all about, in so many ways, about fear.”
In this episode of Wx Insights we visit with Graeme Newell. Mr. Newell does brain research that specializes in decision science and includes eye-tracking studies. It is a fascinating conversation that speaks directly to how weather broadcasters and weather communicators can create effective graphics.
Mr. Newell plays a few brain games to demonstrate how our minds can be fooled. Then he shares information from eye-tracking studies that help us create more effective graphics that communicate weather information.
Wx Insights 